Experts unveil the recipe for a popular YouTube ads

Experts unveil the recipe for a popular YouTube ads

New research examines what drives viral ads to popularity. A team of experts from the University of Houston, University of Southern California and Uber Technologies Inc. have revealed that the secret for popularity lies in connecting with the audience’s emotions….

Uber Gets Hold of Ride Service Careem

Uber Technologies Inc. settled to attain the Dubai-based ride service Careem for $3.1 Billion. Uber is already operating in Dubai; however, together with Careem, it is expanding its company in the Middle East. Uber’s decision to obtain Careem comes prior to its…