Andy Rubin’s startup Essential announces a shut-down

Essential Products, a customer gadgets startup established by the previous Google official Andy Rubin, said on Wednesday that it was stopping tasks.

When considered one of Silicon Valley’s most encouraging equipment innovation new companies, Essential had brought $330 million up in outside subsidizing on account of the reputation of Mr. Rubin, who is generally credited with making Google’s Android cell phone programming.

In any case, Essential, which was once esteemed at $1 billion, has battled. It discharged a premium cell phone in 2017 that didn’t sell well, and it later rejected designs to build up a keen speaker.

Fundamental was likewise hounded by news about Mr. Rubin and the conditions of his takeoff from Google. The New York Times detailed in 2018 that Google had paid Mr. Rubin a $90 million leave bundle after cases of sexual wrongdoing with a representative were considered solid. Mr. Rubin has denied the cases.

In a blog entry on the organization’s site on Wednesday, Essential said that it had built up another handset, however that there was “no make way to convey it to clients.”

Fundamental’s choice to close down shows the difficulties confronting customer gadgets new companies. Dissimilar to programming organizations, equipment firms need progressively cash-flow to purchase parts and keep up stock of their items.