In another attempt of big industries trying to come up with alternatives to tackle environmental concern, London based consumer goods company-Unilever has announced to halve its use of plastic over the next five years. The change of packing however won’t affect the prices.
Unilever boss, Alan Jope defined the firm’s decision to reduce plastic an attempt to stay “relevant.”
Sources allege, the company produces 700,000 tonnes of new plastic every year. Jope however said the company was planning to reduce the number by encouraging use of recycled plastic and by producing reusable bottles, along with other alternative materials. He however maintained that plastic is a “terrific material.”
Jope also alleged that alternatives to plastic are worse, “A hysterical move to glass may be trendy but it would have a dreadful impact on the carbon footprint of packaging.”
Unilever being one of the largest food producers in the UK, also made significant market contribution through dozens of beauty, health and cleaning brand products. Jope as a resulted mentioned the latest announcement was the firm’s effort to remain relevant with younger consumers who worry about plastic use.
As a result Unilever has joined a hoard of other companies which are coming up with sustainable alternatives. Procter & Gamble for instance announced in April to curb the amount of plastic use by 2030. In another example, Nestle also said it would cut down non-recyclable plastics from its wrappers by 2025. On the other hand, Coca Cola said it would double the quantity of recycled plastic from its 200,000 bottles made by the company every single minute of next year.
Jope said consumers today cared more about the “purpose and sustainability and the conduct of the companies and the brands that they’re buying. This is part of responding to society but also remaining relevant for years to come in the market.”
He however added that it was not the responsibility of the industry alone, the move would be successful when UK councils could also harmonise recycling policies in order to make instructions clear to consumers.
“If there was a standardised approach to collecting, sorting and processing, I think it would allow industry to standardise labelling and make it easier for people to segment their waste,” he added.