Juul targets vape stores in the UK

Juul E-Cigarette in Store
Juul E-Cigarette in Vape Store

Juul, world’s leading vaping brand, ceased sales in stores across America but plans to make up for it in Britain for the first time. Juul Labs is an electronic cigarette company. The American brand is headquartered in San Francisco, California. A vaping “epidemic” among teenagers stopped the sale of fruit-flavored e-cigarettes in American stores. The brand’s ostentatious popularity among youth is one of the attributed reasons. Juul is described as the iPhone of e-cigarettes and the brand name has also coined a new term among youth: “juuling”, which describes the act of vaping.

Juul was launched in the UK last July and in Sainsbury’s. The brand now owns a 75% market share in the US vape market. Juul paved its way to the UK through convenience stores, which it considers as “a key channel to accelerate its mission of improving the lives of the UK’s 7.4m adult smokers”.  Reports allege, Juul Labs UK will invest in a field resource team, who will provide retailers with the stock. The brand which has also been criticized for promoting youthful image in America. For their launch, Juul will introduce five 4-pack flavored Juul pod refills: Golden Tobacco, Glacier Mint, Mango Nectar, Royal Creme and Apple Orchard at £9.99 each. The launch will also provide Juul pods to convenience stores in a two-pack retailing at £5.99. The range will also include a Juul Starter Pack (Juul device, charger and four samples of Juulpods at £29.99.

The firm, which is partly owned by the tobacco giant Altria, a marker of Marlboro cigarettes, will launch its brand in 55,000 supermarkets and stores across UK. Juul Labs replicated its launch process from the one in the US in 2015, by targeting specialist vape stores.